Blog Archives: How to Sell Effectively

Importance of Performance Tracking

What is Performance Tracking? Performance tracking is used in marketing strategy and analysis to track and identify user interaction and behavior. This is why performance tracking and the consistent review of these metrics is one of our most important value propositions we offer in our newest product. You can use performance tracking on your site […]

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11 Cyber Holidays To Plan For [List]

All holidays are NOT equal. Cyber ones are better. There are a total of 11 cyber holidays that you should be aware of. Some of these cyber days may be an “eye roll” for some but ultimately its a good clue in to when and when not to run promotional campaigns and communication threads with […]

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How to Recover Lost Sales

THE PROBLEM As business owners we may breathe a sigh of discontent when we log into our online stores and see “abandoned order” or “incomplete order”.  It means someone came to your site with every intention of buying and for some reason, didn’t. However, there are action steps you can take to reduce the number […]

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Why Selling on Bigcommerce is Better than Etsy

I’m noticing a trend with small shop owners to want to start out selling their products on Etsy. Don’t get me wrong, Etsy has a unique appeal to most niche jewelry and clothing markets. But what it doesn’t have is an eCommerce shop and built in marketing tools with your own domain where you can […]

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Inventory and Order Management Apps: What Should I Use?

So you’re running your online store, and you want to sync your vendors for easy processing. You find yourself asking, “What are the tools available and where do I start?” After years in the eCommerce industry I wanted to write an article that helps business owners take the guessing out of it and reduces the amount […]

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5 Critical KPIs That Affect Your Ecommerce Businesses

Regardless of your business size,  staying on top of your customer analytics is a must. Being able to establish important key performance indicators (KPI) and annotate them in some fashion, such as growth driven design, is a valuable way to not only fully understand your sales funnel and customers, but a great way to tweak the […]

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5 Reasons Why Pinterest is Good For Your Business!

With the milieu of social media outlets available on the web, you may ask yourself do I really need to use Pinterest? Well to answer your question, Yes! Pinterest is an ever growing social media tour de force that can increase traffic to your online store! 1. Spotlight new products Customers are always hungry for new products. […]

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5 Ways to Improve Your Next Ecommerce Website Design

Asking our clients the right questions can save everyone time and creative energy. These questions can help to build a base launch site that includes all of the major components, but leaves room for growth through further design. The data used to enhance your site as your audience and traffic grows determines the best approach […]

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Site Navigation UX Has a Distinct Link to Conversions

Site Navigation UX is More Important Than You Might Think. Consumers visit and buy products from online stores on a daily basis experiencing a myriad of user interfaces. The navigation bar lies in the heart of these user interfaces. Creating a navigation bar that allows visitors or customers on your site to peruse with ease […]

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Typography – Sharp and Effective Use and Strategy

Typography Differences: Good Font Bad Font Good typography is an essential feature of your store or website design. Poorly set or illegible type will confuse and distance potential customers or clients. You don’t have to be a graphic designer to know what separates “bad” type from “good” type. Centuries of experimentation and application have left […]

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Using Etsy with BigCommerce

In today’s e-commerce world we are almost blinded by the possibilities when it comes to internet platforms to sell on. Today I am speaking on Etsy and how this platform should properly be leveraged. Some Etsy statistics Etsy makes money by charging a listing fee of 20 cents for each item and getting 3.5% of […]

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