Blog

Using Technology to Increase Marketing Success

It’s pretty simple really. Every business is looking for the same thing; to grow and increase sales and the success of their marketing strategy. Naturally, there are thousands of ways that you can accomplish this. Of course, businesses must incorporate many things into their business in order to make it successful. One important factor that […]

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Does Your Business Need SEO?

As the digital marketing landscape continues to rapidly change, one constant has been the effectiveness of investing in SEO for your business website. Search continues to be a huge driver of new business and that is unlikely to change anytime soon. Here’s a quick reminder of why investing in a SEO marketing strategy makes sense for […]

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It’s Past Time For You to Have a Mobile Friendly Website

Google’s Search Changes on Mobile Friendly Website We all have known since the iPhone came out that mobile browsing is here to stay. And we’ve all heard that over 50% of browsing is done from mobile devices. It’s become essential to have a good mobile experience. Now though, Google has decided enough is enough. It’s time […]

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Be in the know. Look out for the top eCommerce Design Trends of 2014:

2014 is bringing in some new trends for webdesign, especially with eCommerce design. We all knew how it felt when Twitter changed it’s layout. “What used to be a running feed of users, text and links is now punctuated by pictures, either in the form of linked photos or sponsored ads.” quotes one source.  Images and […]

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5 Reasons why we are Thankful for You

Here at Cart Designers, we thought it would be a good opportunity this Thanksgiving to reach out to YOU, our valuable customer, and let you know the 5 reasons we are thankful for you. 1. You say nice things about us… “Working with Cart Designers was the first step in making my business a reality. […]

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Why You Need Exceptional Site Navigation with SearchSpring

Bigcommerce store owners have the option of surfing through new apps in their Marketplace where finding friendly plug-ins and easily integrated apps are right at your fingertips. And while there are many good offerings, we’d like to spotlight one app in particular.  Kyle from SearchSpring took us through a demo and it blew our socks off, so below […]

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Learn about Shipping Easy: labels, tracking and more…

Need Labels? Need tracking numbers? Here at Cart Designers, we had the pleasure of talking to Shipping Easy about their offering. Here’s the scoop: Shipping Easy is great for someone starting their online store. They sync directly with the API so your order number, date, SKU, package,  ship to location, and all of your order […]

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Zachary Wood Talks Branding: The Face of Your Online Business

Have you ever landed on a website and wanted to stay a little longer and shop around? One of our clients’ sites, StyleTrendClothiers.com, makes me feel that way. As a fashion lover, their website makes it easy to shop with their large images, fun font and clean design. What is it about your favorite store that gives you […]

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Powerful Publicity Plugins for your Blog

  Here’s some of my favorite WordPress Plugins that I recommend based on their individual awesomeness… 1. DOUBLE CHECK YOUR SEO Write better content and improve your SEO with WordPress SEO by Yoast. 2. ALLOW SOCIAL SHARING Share on literally everything with Social Media Buttons for Share by using Lockerz.     3. POST ON SOCIAL NETWORKS SEAMLESSLY […]

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How to Recover Lost Sales

THE PROBLEM As business owners we may breathe a sigh of discontent when we log into our online stores and see “abandoned order” or “incomplete order”.  It means someone came to your site with every intention of buying and for some reason, didn’t. However, there are action steps you can take to reduce the number […]

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Why Selling on Bigcommerce is Better than Etsy

I’m noticing a trend with small shop owners to want to start out selling their products on Etsy. Don’t get me wrong, Etsy has a unique appeal to most niche jewelry and clothing markets. But what it doesn’t have is an eCommerce shop and built in marketing tools with your own domain where you can […]

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Why Customer Service Live Chat Gets Superior Results

Over the past few years in the eCommerce industry, I have assisted hundreds of clients with their online stores with everything from product imports, to payment gateways and customer service live chat. So what truly makes an online business successful? Is it Marketing? Yes. Is it having a niche product? Sure. However, the real difference maker […]

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5 Ways to Rank High on Search Engines

Here’s  5 Top Things that you need to rank high on the major search engines Google, Yahoo and Bing… Videos. Now that Google Search engine crawlers have taken more of a variety approach to ranking, it’s important to add a video or two to your webpage. People are more likely to watch a video than […]

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Inventory and Order Management Apps: What Should I Use?

So you’re running your online store, and you want to sync your vendors for easy processing. You find yourself asking, “What are the tools available and where do I start?” After years in the eCommerce industry I wanted to write an article that helps business owners take the guessing out of it and reduces the amount […]

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5 Critical KPIs That Affect Your Ecommerce Businesses

Regardless of your business size,  staying on top of your customer analytics is a must. Being able to establish important key performance indicators (KPI) and annotate them in some fashion, such as growth driven design, is a valuable way to not only fully understand your sales funnel and customers, but a great way to tweak the […]

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5 Reasons Why Pinterest is Good For Your Business!

With the milieu of social media outlets available on the web, you may ask yourself do I really need to use Pinterest? Well to answer your question, Yes! Pinterest is an ever growing social media tour de force that can increase traffic to your online store! 1. Spotlight new products Customers are always hungry for new products. […]

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The Designer & The Enduser

I recently read a blog post off of cameronmoll.com (a great resource for any design news, advances, anecdotes, etc.) from Paul Ford that puts designers like you and me directly in the endusers shoes. The time you spend is not your own. You are, as a class of human beings, responsible for more pure raw time, […]

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Elderly Approved and Easy to Read Typography

Legible Web Typography For Everyone. Many of our clients want their web pages to be senior-friendly, a smart move considering that the ‘65 and older’ demographic is rapidly increasing and becoming more tech-savvy by the day. Legibility is often the main concern and although it makes sense that larger type is easier to read, there […]

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The Human Touch

Blanton Museum Last week I went to an exhibit called the Human Touch at the Blanton Museum at the University of Texas in Austin. It’s an exhibit on the human experience reflected in a variety of mediums such as photographs, paintings, drawings, and screen-prints.  I have been to this museum a few times before, but […]

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Travel & Design Go Hand in Hand

Beating the heat… After a week in Philadelphia and Baltimore, I’m reminded why traveling is so important as a graphic designer – starting with getting away from my computer for a hot second to see that there is a world beyond the internet and my creative suite. I flew to the northeast to visit family, […]

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Meggs’ History of Graphic Design

Interactive and smart. I was pleased to learn one of my favorite design textbooks, Meggs’ History of Graphic Design, is being redesigned into an interactive smartbook. The San Francisco based Inkling has taken on this commendable task, and plans on enhancing the book’s content through iPad technology to create a handy, inspiring learning tool. My […]

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5 Ways to Improve Your Next Ecommerce Website Design

Asking our clients the right questions can save everyone time and creative energy. These questions can help to build a base launch site that includes all of the major components, but leaves room for growth through further design. The data used to enhance your site as your audience and traffic grows determines the best approach […]

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Site Navigation UX Has a Distinct Link to Conversions

Site Navigation UX is More Important Than You Might Think. Consumers visit and buy products from online stores on a daily basis experiencing a myriad of user interfaces. The navigation bar lies in the heart of these user interfaces. Creating a navigation bar that allows visitors or customers on your site to peruse with ease […]

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Typography – Sharp and Effective Use and Strategy

Typography Differences: Good Font Bad Font Good typography is an essential feature of your store or website design. Poorly set or illegible type will confuse and distance potential customers or clients. You don’t have to be a graphic designer to know what separates “bad” type from “good” type. Centuries of experimentation and application have left […]

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Using Etsy with BigCommerce

In today’s e-commerce world we are almost blinded by the possibilities when it comes to internet platforms to sell on. Today I am speaking on Etsy and how this platform should properly be leveraged. Some Etsy statistics Etsy makes money by charging a listing fee of 20 cents for each item and getting 3.5% of […]

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Photoshop guides – a quick tip

Guide Guide. So good they named it twice. Sick of dragging all those annoying blue lines around your photoshop file just to make sure things line up? Those of you who use photoshop know what i’m talking about here. Alas a solution. GuideGuide.me. Reason enough. This new photoshop extension allows you to set up accurate grids […]

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