Blog Archives: Design

Shopping Cart Designing Tips For Better Conversions

Having a beautiful website is an excellent way to keep people interested in your business when they visit. But do you have a strong “end game” to close the deal when the time comes? Because if you’re lacking certain features, or overdoing others, you could be missing out on a huge revenue stream that is […]

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15 Steps to Stay Ahead of Marketing and Design Trends to Keep Your Site Current

What will you do if consumer spending takes a downturn? Are you prepared to maintain your position as an authority within your product or service niche? Staying competitive is vital to business success. What about your online store design? Technology continues to rapidly advance, and users are tending to prefer personalized, interactive and relevant online […]

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10 Telltale Signs That You Need a Better Design Partner

  Nobody likes to get scammed. When you’re looking for a web design partner, there’s several ways that you can determine whether the company you choose to go with is both authentic and professional. The following is a list of “tests” that you can assess to your potential agency to decide if you need a […]

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13 Reasons You Should be Moving to a Better Ecommerce Platform

Is your online business growing? Many companies have learned the hard way about the challenges that arise with scaling their ecommerce store to accommodate an increase in sales. Frustration over manually repeating tasks that should be automated, anger and annoyance from repeated phone calls and not getting the answers you need as you try to […]

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Building a Responsive Website Design That Sizzles

In the world of responsive website design, the battle seems endless over how to format pages so they look good in multiple media formats. As mobile has overtaken the desktop as the primary place where people find information and shop, the creative challenges only get tougher to make shopping easier. With wearables in the mobile […]

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Ecommerce Tools Engage Lifetime Customers

Every commercial vendor faces the same logistical issues, whether they are a brick-and-mortar store or an online presence only. The need for ecommerce tools, such as tracking human resource activities (including payroll,taxes, benefits, etc.), managing inventory (suppliers, wholesalers, deliveries), authenticating and safeguarding financial transactions (purchases, sales, receivables and payables), and accessing and protecting confidential customer […]

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It’s Past Time For You to Have a Mobile Friendly Website

Google’s Search Changes on Mobile Friendly Website We all have known since the iPhone came out that mobile browsing is here to stay. And we’ve all heard that over 50% of browsing is done from mobile devices. It’s become essential to have a good mobile experience. Now though, Google has decided enough is enough. It’s time […]

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Be in the know. Look out for the top eCommerce Design Trends of 2014:

2014 is bringing in some new trends for webdesign, especially with eCommerce design. We all knew how it felt when Twitter changed it’s layout. “What used to be a running feed of users, text and links is now punctuated by pictures, either in the form of linked photos or sponsored ads.” quotes one source.  Images and […]

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Zachary Wood Talks Branding: The Face of Your Online Business

Have you ever landed on a website and wanted to stay a little longer and shop around? One of our clients’ sites, StyleTrendClothiers.com, makes me feel that way. As a fashion lover, their website makes it easy to shop with their large images, fun font and clean design. What is it about your favorite store that gives you […]

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The Designer & The Enduser

I recently read a blog post off of cameronmoll.com (a great resource for any design news, advances, anecdotes, etc.) from Paul Ford that puts designers like you and me directly in the endusers shoes. The time you spend is not your own. You are, as a class of human beings, responsible for more pure raw time, […]

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Elderly Approved and Easy to Read Typography

Legible Web Typography For Everyone. Many of our clients want their web pages to be senior-friendly, a smart move considering that the ‘65 and older’ demographic is rapidly increasing and becoming more tech-savvy by the day. Legibility is often the main concern and although it makes sense that larger type is easier to read, there […]

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The Human Touch

Blanton Museum Last week I went to an exhibit called the Human Touch at the Blanton Museum at the University of Texas in Austin. It’s an exhibit on the human experience reflected in a variety of mediums such as photographs, paintings, drawings, and screen-prints.  I have been to this museum a few times before, but […]

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Travel & Design Go Hand in Hand

Beating the heat… After a week in Philadelphia and Baltimore, I’m reminded why traveling is so important as a graphic designer – starting with getting away from my computer for a hot second to see that there is a world beyond the internet and my creative suite. I flew to the northeast to visit family, […]

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Meggs’ History of Graphic Design

Interactive and smart. I was pleased to learn one of my favorite design textbooks, Meggs’ History of Graphic Design, is being redesigned into an interactive smartbook. The San Francisco based Inkling has taken on this commendable task, and plans on enhancing the book’s content through iPad technology to create a handy, inspiring learning tool. My […]

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5 Ways to Improve Your Next Ecommerce Website Design

Asking our clients the right questions can save everyone time and creative energy. These questions can help to build a base launch site that includes all of the major components, but leaves room for growth through further design. The data used to enhance your site as your audience and traffic grows determines the best approach […]

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Site Navigation UX Has a Distinct Link to Conversions

Site Navigation UX is More Important Than You Might Think. Consumers visit and buy products from online stores on a daily basis experiencing a myriad of user interfaces. The navigation bar lies in the heart of these user interfaces. Creating a navigation bar that allows visitors or customers on your site to peruse with ease […]

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Typography – Sharp and Effective Use and Strategy

Typography Differences: Good Font Bad Font Good typography is an essential feature of your store or website design. Poorly set or illegible type will confuse and distance potential customers or clients. You don’t have to be a graphic designer to know what separates “bad” type from “good” type. Centuries of experimentation and application have left […]

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Photoshop guides – a quick tip

Guide Guide. So good they named it twice. Sick of dragging all those annoying blue lines around your photoshop file just to make sure things line up? Those of you who use photoshop know what i’m talking about here. Alas a solution. GuideGuide.me. Reason enough. This new photoshop extension allows you to set up accurate grids […]

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