Blog Archives: Marketing

11 Cyber Holidays To Plan For [List]

All holidays are NOT equal. Cyber ones are better. There are a total of 11 cyber holidays that you should be aware of. Some of these cyber days may be an “eye roll” for some but ultimately its a good clue in to when and when not to run promotional campaigns and communication threads with […]

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Using Technology to Increase Marketing Success

It’s pretty simple really. Every business is looking for the same thing; to grow and increase sales and the success of their marketing strategy. Naturally, there are thousands of ways that you can accomplish this. Of course, businesses must incorporate many things into their business in order to make it successful. One important factor that […]

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Powerful Publicity Plugins for your Blog

  Here’s some of my favorite WordPress Plugins that I recommend based on their individual awesomeness… 1. DOUBLE CHECK YOUR SEO Write better content and improve your SEO with WordPress SEO by Yoast. 2. ALLOW SOCIAL SHARING Share on literally everything with Social Media Buttons for Share by using Lockerz.     3. POST ON SOCIAL NETWORKS SEAMLESSLY […]

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How to Recover Lost Sales

THE PROBLEM As business owners we may breathe a sigh of discontent when we log into our online stores and see “abandoned order” or “incomplete order”.  It means someone came to your site with every intention of buying and for some reason, didn’t. However, there are action steps you can take to reduce the number […]

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Why Selling on Bigcommerce is Better than Etsy

I’m noticing a trend with small shop owners to want to start out selling their products on Etsy. Don’t get me wrong, Etsy has a unique appeal to most niche jewelry and clothing markets. But what it doesn’t have is an eCommerce shop and built in marketing tools with your own domain where you can […]

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5 Ways to Rank High on Search Engines

Here’s  5 Top Things that you need to rank high on the major search engines Google, Yahoo and Bing… Videos. Now that Google Search engine crawlers have taken more of a variety approach to ranking, it’s important to add a video or two to your webpage. People are more likely to watch a video than […]

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5 Critical KPIs That Affect Your Ecommerce Businesses

Regardless of your business size,  staying on top of your customer analytics is a must. Being able to establish important key performance indicators (KPI) and annotate them in some fashion, such as growth driven design, is a valuable way to not only fully understand your sales funnel and customers, but a great way to tweak the […]

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5 Reasons Why Pinterest is Good For Your Business!

With the milieu of social media outlets available on the web, you may ask yourself do I really need to use Pinterest? Well to answer your question, Yes! Pinterest is an ever growing social media tour de force that can increase traffic to your online store! 1. Spotlight new products Customers are always hungry for new products. […]

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Using Etsy with BigCommerce

In today’s e-commerce world we are almost blinded by the possibilities when it comes to internet platforms to sell on. Today I am speaking on Etsy and how this platform should properly be leveraged. Some Etsy statistics Etsy makes money by charging a listing fee of 20 cents for each item and getting 3.5% of […]

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