5 Ways to Improve Your Next Ecommerce Website Design


5 Ways to Improve Your Next Ecommerce Website Design

Asking our clients the right questions can save everyone time and creative energy. These questions can help to build a base launch site that includes all of the major components, but leaves room for growth through further design. The data used to enhance your site as your audience and traffic grows determines the best approach for building on to your new website.

Here are 5 things to consider that can help you actualize the ecommerce website design process you’re approaching.

1. Who is Your Audience?

Asking yourself this question is probably the most important. This can help you figure out the overall branding of the site. Knowing things like:

  • Age Demographic
  • Majority Male or Female Customers
  • Geographical Demographics
  • Are Mobile Platforms Something my Customers Use

These things can influence a myriad of elements in your ecommerce website design such as color scheme, textures, font, etc. You want to make sure that all of these elements are catering to the right audience so that when a customer comes to your client’s store, they feel that the experience was made for them.

This is definitely something you want to explain well to your design team.

2. What Sort of Column Structure are you Looking for?

This is a simple question, but it will allow you to figure out the overall structure and navigation of the website you are creating. Generally the ecommerce sites that I create mostly include either the 1 or 2 column structure. This column structure question should be preceded by the menu navigation question… although it does hold important weight and could save your designer time from guessing in the end.

3. What Kind of Navigation Menu do you Have in Mind?

I’ve wrote about the importance of navigation menus previously but determining the column structure of your website design is important because this drives your designer to build a 2 column structure, with a vertical left hand menu showcasing category and subcategory headings or a single column structure with a dropdown menu from the horizontal navigation bar.

Again such considerations seem almost too simple, but more times than not clients I design for have not thought of this.

4. What Kind of Slider did you Envision if any?

This is an important question because a slider allows you to showcase prominent products, services, or features that you will be selling in your e-commerce store. Creating a unique slider with provoking images and font can really enhance the overall look and feel of a site. Work directly with your designer on this and try to be as creative as possible; thinking outside the box could gain you an edge over your competition.

However, it is NOT always appropriate to include a slider. If your brand targets basic clients, or perhaps 1 static image or no slider fits the design you have in mind, then by all means no slider is fine too!

5. Do You Have any Examples of Ecommerce Website Design That you Like?

Innovation is a huge part in design and there’s nothing wrong with looking at other sites around the web. Getting some inspiration as well as better envisioning your website design will save everyone heaps of time.

Doing research up front and coming to your ecommerce website design team with a plan is really important. That is not to say you need to have eight hundred drafts mocked up with sixty seven pages of copy for the designer to look over, but some web examples to send over and a requirements sheet make things much easier. Also, with the growth driven design plan, you won’t need as much up-front information, since data will drive future growth and additions to your online store. Trust your designer 100%, but give he or she some direction to get the right starting point in place.

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