As business owners we may breathe a sigh of discontent when we log into our online stores and see “abandoned order” or “incomplete order”. It means someone came to your site with every intention of buying and for some reason, didn’t. However, there are action steps you can take to reduce the number of abandoned orders that you see in the future. In this article I’ll discuss some causes, statistics, and solutions for shopping cart abandonment to help you recover lost sales.
THE CAUSES OF ORDER ABANDONMENT
The reasons why website visitors abandon shopping carts haven’t changed much. Another Forrester study shows that the cost of shipping is still the number one cause, and it has been for years. The top five causes of shopping cart abandonment:
The bad news is that they left your site without purchasing the item in the cart, but don’t get the tissues out yet. You can re-capture your lost sales with abandoned cart saver plug ins and some carts like Bigcommerce build them in automatically.
What will it do? It will send an automatic email out to the potential client who left, to get them to return to your store. You can customize these emails to include coupon codes which offer a percentage off if they come back and buy! You can even select how many emails you want sent out.
Here’s a few suggestions…
You can plug this into your cart to get analytics and reporting on who left and recover those lost sales.
SHOPPING CARTS WITH ABANDONED CART SAVER MODULE BUILT IN
You can take it up a notch, and go with a Gold Plan from Bigcommerce and get the cart saver functionality built in. (Only available on Gold and Above plans currently)
MORE SHOPPING CART ABANDONMENT STATISTICS
What percentage of carts are abandoned online? Read about it here.
Lastly, to help manage the problem, check out this awesome infographic from Monetate for several tips on avoiding lost sales.
Order Installation Service