In the world of responsive website design, the battle seems endless over how to format pages so they look good in multiple media formats. As mobile has overtaken the desktop as the primary place where people find information and shop, the creative challenges only get tougher to make shopping easier. With wearables in the mobile mix now, formatting web pages for mobile devices means designing for even smaller formats than we’ve ever seen.
The irony to this is that while mobile screens get smaller, businesses forget how large screens are just as popular. Smart TV’s are ubiquitous in households where wireless Internet capability allows online access straight from one’s couch.
With these extremes in screen size, you have a lot more to think about in constructing a web design that’s easy to use for e-commerce. As a result, it’s time you took use of imagery, typography, and how you design your menus more seriously. Each of these are going to have major differences in how they’re presented, whether a wearable or a 60-inch HDTV screen.
Designing Your Menus for Large and Small Screens
Menus in web design have begun to become less cluttered through the use of the hidden menu concept. You’ve probably seen this used where a menu minimizes to the side of the screen with a tiny icon showing three small horizontal lines.
It’s a perfect way to make e-commerce work better because it allows you more space to feature images and other graphics showcasing your products. On mobile screens, this is effective, especially if you’re also creating a website edition for wearables. The smaller the screen, the more space you need to rely on images to brand yourself.
On Smart TV screens, it’s not as much of a problem. However, breathtaking imagery that fills the entire screen is a popular option in all web design for screens with larger dimensions.
How Large Should Your Imagery Be?
One popular design trend now is using full-screen imagery for the sake of product detail in e-commerce. It works for both small and large screens, particularly for smaller screens since you’ll need as much detail as possible. Thanks to higher resolution screens with anti-glare capability, those images can truly pop out for the benefit of showing texture and other nuances of your best products.
Due to the above, you’re starting to see a move toward large, full-screen imagery on product pages as well. It’s a design style that benefits as much on Smart TV screens since online shoppers want to see as much detail as possible about the products you offer.
You still need to find a way to inform people, though, and it’s here where typography is still a major design challenge. How much text should you use to give the proper product specs?
Based on typography trends, the world of imagery and text may soon consolidate with one another.
The Beauty of Responsive Website Design Typography
Long paragraphs of text are a huge liability in web design today, unlike how it was 20 years ago. Imagery has definitely superseded text in the realm of e-commerce. But typography and imagery are merging in some degree when you consider that more stylized text is common now.
When you can minimize any text about your products to short phrases and the most essential information, it won’t get in the way of any large-scale imagery you use. It turns e-commerce on your site into an art form for those on their TV’s at home or on the go with their mobile devices.
Here at Cart Designers, we can help create the perfect growth driven design for your site, including responsive website design for both large and small screens.Order Installation Service