Does Your Business Need SEO?


Search Engine Optimization - photo by unsplash

As the digital marketing landscape continues to rapidly change, one constant has been the effectiveness of investing in SEO for your business website. Search continues to be a huge driver of new business and that is unlikely to change anytime soon. Here’s a quick reminder of why investing in a SEO marketing strategy makes sense for your business:

Increase Site Usability

By optimizing your website for search crawlers and other indexing robots, you are also optimizing your website for regular people. SEO involves a lot on the back end of your website to rearrange the site’s architecture and links to make the overall sight easier to navigate. This results in easier readability for search crawlers as well as increased usability for everyday users.

Increase Traffic

The top positions on search engine results pages (SERPs) are coveted for a reason. Top results on SERPs receive the highest amount of clicks and impressions, leading to higher traffic and greater amounts of prospective clients. SEO will help you optimize tags, slug lines and description metadata to increase your click-through rate and promote web traffic.

Cost Effective

SEO is an incredibly cost effective marketing strategy as it targets an audience that is actively searching for your product or service. Inbound digital marketing strategies like SEO are much more cost effective as compared to outbound strategies like email marketing. Additionally, the inbound nature of the audience SEO targets is more likely to buy your product than outbound strategies.

Increase Visibility and Brand Awareness

Getting your business website at the top of the SERP significantly increases your company’s exposure. Additionally, users who found your website at the top of a SERP are more likely to associate your business with the keywords they used to search. Increasing visibility and brand awareness leads to a more trustworthy and authoritative image for your business.

Increase ROI

One of the greatest benefits of digital marketing in general is the increased ability of being able to track return on investment. While it’s difficult to measure the effectiveness of TV commercials and billboards, online users can be tracked from initial organic search click to purchase. This makes measuring ROI much more easier as SEO agencies are able to track increases in SERP rankings, traffic and conversions. Additionally, SEO agencies can track how users move through ecommerce websites when making a purchase, giving insight as to how to optimize the site to increase sales.

More Important Than Ever

Investing in SEO is more important now than ever before. If you are interested in your business succeeding in the online marketplace, you need to have a SEO strategy in place. In addition, there are ways to supplement this strategy to maximize your online traffic. Pairing your SEO strategy with a content marketing strategy can greatly increase your business website’s traffic.

Information you gain through SEO, like what search keywords are most effective for your business, can be used in content marketing. In fact, the foundation of your content marketing campaign will be based on SEO keywords.

Your content marketing strategy can simply include setting a schedule for regular posting of blog posts that are optimized by your SEO solution. To make the most of this, you need to diversify your content and answer the questions both your prospective and existing customers have. For ecommerce businesses, this gives you a direct opportunity to market upgrade and accessory sales.

At the end of the day, no matter how much time you invest in your search strategy, if your customers can’t find you, your business can’t grow. Investing in a SEO agency to implement and execute a SEO strategy is the most effective way to gain business through search.

For more information about how your business can benefit from SEO, contact us today.

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