Tired of Spending Too Much on Design and Getting Too Little? (purpose - why you need it)
Traditional Design is Becoming Obsolete.
Was your last site design too expensive? Did it go over the proposed budget and timeline? Traditional design doesn't account for features being added, so projects frequently get derailed during the process. If you don't account for every single thing up front, then you'll feel nickel and dimed as bells and whistles are added during design.
On top of all that, you have no built-in support plan and you're on your own for strategy. Failing to optimize your site using client reaction ends up costing you sales, customers, and market share. Even the best designers would tell you the initial design is our best guess as to what is effective. The only way to know for sure is to analyze responses and make ongoing adjustments over time.
It's time to try Growth-Driven Design
Growth Driven Design: On Time, On Budget, Data Driven
The risks associated with Big Design are minimized by using Growth-Driven Design. Time to launch is shortened, and costs and other expenses up-front are reduced since they will now only cover high impact elements. The goal is to improve constantly, rather than once every other year. Launching your new site to your visitors quickly allows us to collect reaction data and improve continuously.
With GDD, we begin with a next level version of your website called a site launching pad. It will be newer, and an improvement on what you already have, but it incorporates high impact elements and upgrades critical for growth based on our key performance indicators (KPIs), and various other forms of data collection.
After the initial launch, we will roll out improvement cycles in batches continuously, so that we can test and identify the results and improvements needed going forward. This is done using the data from your own web visitors to make the best determinations.
What if your website got continuously improving results while adjusting to the reactions of your customers?
Data-Driven Improvement (purpose - how it works)
- Reduced Risk: With a faster launch and limited cost to start, GDD focuses on making changes that have a positive impact, while continuously developing and reacting to real world data.
- Constant Improving: By using analysis, research, and continuous testing of what works and what doesn't when someone visits your site, we can optimize the performance and ultimately the results based on visitor reactions.
- Sales and Marketing Insight: Analyzing information gathered will improve the effectiveness of your sales and marketing team on and off of your site.
- Strategy: Using data that already exists, we find ways to make valuable improvements. Next, we look at what your competition is doing by researching what they're doing to outperform your own efforts. Then we present some of our own ideas to create a strategic design that improves your site's appearance, user experience functionality, and traffic oriented visibility.
- Site Launching Pad: The next step is implementing the critical components of your new site, including a brand new look with all of the primary functions. Launching with the essentials allows us to quickly gather information that will allow us to make effective decisions.
- Constantly Improving Design: This is where the data gathered plays its crucial role. Making individual improvements based on visitor data allows us to consistently improve while learning from what your audience reacts to on your website.
Traditional Design VS Growth-Driven Design
- Up-front costs much higher
- Slower launch time
- Risk is greater for unseen expenses and delayed delivery
- Performance improvements are not assured
- Updates generally won't occur for up to 3 or more years
- Design is best guess oriented, not data-driven
- Reduced starting cost
- Quicker launch time
- Reduced risk for delays and extra expenses
- Decisions based on data to deliver better performance
- Updated continuously to improve results
- Data-driven design